The Spring Summer 2018 Collection.
“A sense of community where each one is super disconnected” was the theme designer Maria Koch explored with the first men’s full fashion collection unveiled by Berlin-based cult magazine-turned-brand 032c. Military references influenced the range of cargo pants and quilted bomber jackets, while logo hoodies, embroidered sweatshirts, bombers and allover-printed cotton tracksuits were rooted in a metropolitan, street aesthetic. Maxi scarves, as well as belts with bold metallic logo buckles and plastic clogs completed the look.
Shop the full range in-store at REIGN New York and online here.
In-depth Product Details & Information.
Read below for in-depth product details and information pertaining to standout pieces from the 032C Spring Summer 2018 collection.
- Bärenhetz T-Shirt - A highlight graphic design from the inaugural collection. Graphic placement featured on the front side for added visibility. Made in Turkey from 100% cotton, available in true black.
- Bärenhetz T-Shirt - A highlight graphic design from the inaugural collection. Graphic placement featured on the back side for understate visibility. The signature 032c logo is marked on the left chest hit. Made in turkey from 100% cotton in true white.
- WWB Sweatshirt - True to fit classic crew-neck sweatshirt. Item features 032C workshop logo lock up. Made in Turkey from 100% cotton, available in true black.
- Believer Sweatshirt - True to fit classic crew-neck sweatshirt. Item features 032C workshop logo lock up. Made in Turkey from 100% cotton, available in a workers blue color.
- Fleece Jacket - A standout piece from the inaugural collection. The Fleece jacket is slightly copped and feature 032c signature branding. Workers blue detail on the collar and side pockets.
The magazine was founded by Joerg Koch in 2001 in Berlin; a city at the time still emerging from its post-wall stupor. 032c pioneered the all-encompassing interest in culture: it featured detailed dossiers on such fashion legends as Helmut Lang, Comme des Garçons and Raf Simons, alongside in-depth pieces on the work of Rem Koolhaas and politics of Angela Merkel, photographic input from the likes of Inez and Vinoodh and Willy Vanderperre, and a range of cutting-edge megastars such as Bella Hadid, Rihanna, FKA Twigs, Kim and Kanye. It’s an approach that feels particularly relevant for now, a time that compresses celebrity culture, critical philosophy, fashion and politics together on social media timelines. The main driving force behind 032c apparel is Maria, who used to work as a womenswear designer for Jil Sander, Prada and Marios Schwab, and is currently a consultant for Yeezy. But there’s no separation, Joerg and Maria live above their office, and have always shared ideas. But with Maria as head designer, the 032c office works almost like a research studio, with a constant exchange of ideas between the fashion line and the magazine. “I wouldn’t define us as a fashion brand, it’s more about the fact that there are so many ways to generate and execute ideas, as long as it’s professionally done and the quality is on the level that it should be. If I were a trained car designer, we could have been doing that instead,” Maria explains. 032c apparel consists of seemingly simple and wearable garments, but it's also very much like a cultural scrapbook: from references to motocross and the tax haven of British Virgin Islands, to tributes to Rainer Werner Fassbinder, Sade and Aaliyah, to collaborations with Stüssy, Alyx and Gosha. “The goal is always to produce a very cool piece which everyone wants to wear non-stop,” Maria continues. “And the cultural baggage 032c has means we can balance our dry and dark intellectual side with something very flash and shiny.”