Blurhms Fall 2017


Blurhms believes in simplicity with their garments, as they stray from anything that may cause confusion or misunderstanding. With every piece made in Japan utilizing their own sewing technique, the garments are constructed from the highest quality. "A collection where distinctive materials and unique sewing are prominent more simply" - a brief description of how Blurhms interprets their latest Fall 2017 collection. Our goal was to reciprocate that simplicity by placing Blurhms in a minimal environment located in the Meatpacking District of New York City. 


The name Blurhms comes from the combination of two English slang expressions, "blur" and "hmm". Featured above, the two standout pieces are their navy and burgundy roll coats. Each robe-inspired coat features a frayed bottom and removable wrap-around belt depending on how the consumer wants to wear it. Another highlighted piece is the "Invisible Down Tee" which is available in olive green and navy blue. The pullover provides warmth with an interior combination of feather and down and also has invisible zippers placed on each hip and the back of the neck. The looks were paired with the brands loose-fitting fatigue pants making the tonal look standout from everything else. Another piece featured above is the brands silk cotton turtle neck that is extremely soft. The brand sets the mood for Fall combining navy blue, burgundy and khaki. Blurhms, founded in 2012, is a very young brand that has great potential to be a regular contender within this industry. While some brands may venture to more avant-garde looks, Blurhms will stay the course with its utilitarian beliefs and simple structure. 


Shop the full Blurhms Fall 2017 collection here at REIGN.

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