Greg Lauren SS18

The Spring Summer 2018 Collection.

Cutting, styling and dimension genius Greg Lauren delivers a Spring Summer 2018 collection that can only be described as a dance with the denim patchwork elves.  The collection has the feeling of a very high level art project that will eventually be worn by the coolest kids in the coolest cities of the world.  The color palette for the collection is non-abrasive and the items themselves are a marriage of street and sportswear.  There is a lot to like with this collection – the industriousness, the innovation, the end product and the wearable combination possibilities all endear us holistically to Greg Lauren.

Shop the full range in-store at REIGN New York and online here.


In-depth Product Details & Information.

Read below for in-depth product details and information pertaining to standout pieces from the Greg Lauren Spring Summer 2018 collection.

  • Carhartt Quilted Zip Front Vest - Made From Re-Purposed Vintage Materials, Distressed Carhartt Sleeveless Vest. Holds a Full Zip Frontal Closure, Waffle Knit Cotton Lined Hood, and Ribbed Waistline. Materialized Wool Fleece Inner Lining, and Distressed Detailing Throughout.
  • Carhartt Fleece Hoodie - Made Using Re-purposed Vintage Materials, Re-purposed Grey Carhartt Hoodie Upper. Asymmetrical Cut With Khaki Work Jacket Lower Panel, Distressed Detailing. Materialized Waffle Knit Cotton Lining In Hood, and Dual Drawstring Adjustable Hood.
  • Carhartt Fleece Drop Lounge Pant - Made Using Re-Purposed Vintage Materials. Details Include a Button Fly, Cargo Side Pockets

    Jogger Cuffs, and Grey Fleece Contrast Leg Panel.

  • Army Jungle Track Jacket - Made From Re-Purposed Vintage Materials

    Distressed Army Track Jacket With Full Zip Closure. Two Chest And Waist Pockets With Button Closure, Patchwork Detailing.

  • Army Fleece Zipper Lounge Pant - A Standout Piece From The Seasonal Collection. Made From Re-Purposed Vintage Materials Drawstring At Waistline, Button Fly, Two Side Pockets Side Zippers At Legs, Inner Waffle Knit Legging With Jogger Cuff.


About Greg Lauren.

Greg Lauren epitomizes what makes Los Angeles such a creative nexus right now — blending art and fashion into an individual style that speaks to a global audience. The New York-born Lauren began his career as a fine artist, exploring themes of male identity through the kinds of clothes people wore. Lauren grew up around fashion — his father Jerry is head of men’s wear for his uncle Ralph Lauren’s company — but at his dad’s encouragement, he followed his own passions, scouring vintage stores for military jackets, biker jackets and Cub Scout shirts in search of other style icons. His artwork explored what people looked like behind the facade. One of his first shows in the early Aughts was called “Hero,” featuring iconic figures in pre-hero or off-camera moments — like Batman in a diner — stylized like classic black-and-white photographs of movie stars. Another exhibition looked at male archetypes through clothing, creating 50 garments out of paper. “That was the beginning of me playing with this notion that image is powerful and potent, but it’s also paper-thin.” The first actual garment Lauren made was a jacket from the paint-splattered drop cloth in his studio. “It was so bad at first, the sleeves didn’t fit, I had to tear them off and resew and reattach them. By the time I was done, it was so imperfect that it was perfect.” To his surprise, the minute he wore it out, people asked where he got it. “That was when I decided there is something interesting about my voice and what I want to say in clothing,” he says. The next jacket, made from destroyed military fabrics, became another signature. Greg Lauren’s signatures include a contradiction of fabrics — 18th-century hemp and 19th-century linen; the military-inspired pieces he calls, “Edwardian dandy meets Vietnam War”; and the “50/50” in which he combines several archetypes, like a peak lapel jacket combining a cashmere charcoal chalk stripe suit and vintage biker jacket. “One day, we want to feel like a Savile Row CEO and the next we want to be working and getting our hands dirty. That contradiction lives in guys.” He keeps adding ingredients, like athletic looks, to the stew. “Athletic clothing almost rivals the military as something that, whether you do it or not, you want to feel in your wardrobe.”

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