Deadstock Program

REIGN Releases Deadstock Program.

To commemorate the launch of the REIGN Releases platform, REIGN New York is introducing its “Deadstock” program. The dead-stock program is a weekly re-issue of a highly coveted drop, made available to the general public at the original manufactures suggested retail price. All products part of the dead-stock program are available exclusively through the REIGN Releases platform. In order to give as many consumers as possible the chance to purchase, all products featured in the dead-stock program are strictly limited to one pair per customer. The dead-stock program will be updated on a weekly basis, with a highly coveted drop taking place at REIGN each Sunday at 11am. Each pair released in the dead-stock program are guaranteed to be 100% authentic and verified by REIGN Retail, LLC. All products released through the dead-stock program are considered to be "dead-stock" and are not an official re-issue from the brand.


Rules & Regulation:

Eligibility for the Deadstock program is contingent upon the below:

  • Products featured are strictly limited to one pair per customer. 
  • Product pick-ups must be made in-store at REIGN New York.
  • Deadstock releases are not official re-issues from the brand.
  • Deadstock products are re-issued by REIGN Retail, LLC.
  • All products are guaranteed 100% authentic and verified.
  • For full information visit our terms & conditions here.


About REIGN New York.

Established in 2017, REIGN operates as a lifestyle brand and innovative retail establishment, based in the West Village of New York City. The physical store is an evolving platform of curated premium products, consisting of menswear, footwear, and accessories. We focus on stocking a curated assortment of leading brands from around the world such as: 032C, Adidas, Acne Studios, KENZO, Neil Barrett, Our Legacy, Stone Island and others. REIGN was founded by Santino LoConte, in partnership with Samsung Fashion Group.

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