REIGN In-Store Application
REIGN Launches In-Store Application Platform in Partnership with Samsung Electronics.
Through tasteful technology and impactful content, REIGN has created an application which successfully bridges the gap between the on-line and in-store shopping experience. The purpose of the application is to provide shoppers with a fixed in-store digital platform to view branded content. The REIGN in-store application provides shoppers with additional product details and information, traditionally only available when shopping online.
The application is easy to use, displays a simple scroll effect, featuring all brands available at REIGN for immediate purchase or coming soon. After selecting the brand of choice, the application showcases additional content by breaking down specific highlights within each collection and offering additional information on each product. The “view all products” feature enables the user to preview an entire collection in a single screen shot, aligning the products as they would appear on an e-commerce website.
For the launch of the application, REIGN has teamed up with photographer and creative Thomas Welch to capture debut content of the ANGER x Mr. Completely capsule collection.
The REIGN application is accessible in-store through SAMSUNG Galaxy hardware. The application debuts in-store at REIGN on Thursday November 29th at 11am at 807 Washington Street, New York, NY, 10014.