REIGN Releases Platform

REIGN Releases Platform Launch.

REIGN Releases is an exclusive micro-site, registration platform, and physical brick-and-mortar destination for limited release sneakers. The purpose of the platform is to level the playing field for genuine New York City sneaker fans, by blocking bots and providing all products on an at random basis. There are no on-line transactions and no private links established for global access. The platform will focus on key forthcoming sneaker releases, allowing consumers to easily register online for limited release product drops. Once registered, all product allocations will be selected by our system on a random basis. Those who have successfully secured product will then be notified via email. All products secured are then required to be picked up and purchased in-store on release date, at the REIGN Releases brick-and-mortar outpost, located in-side the REIGN New York Flagship store, at 807 Washington Street, New York, NY, 10014. Visit the official REIGN Releases micro-site here.


How Does it Work?

  • Register for a release by entering your contact information and shoe size.
  • Once registration is closed, our system will randomly allocate the product.
  • All who have secured a pair will be notified via email with processing details.
  • Winners must pick-up and complete payment on the designated release date.

 For full information and detail visit our terms and conditions here.

About REIGN New York.

Established in 2017, REIGN operates as a lifestyle brand and innovative retail establishment, based in the West Village of New York City. The physical store is an evolving platform of curated premium products, consisting of menswear, footwear, and accessories. We focus on stocking a curated assortment of leading brands from around the world such as: 032C, Adidas, Acne Studios, KENZO, Neil Barrett, Our Legacy, Stone Island and others. REIGN was founded by Santino LoConte, in partnership with Samsung Fashion Group.

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