REIGN x SAMSUNG In-Store Application
REIGN x Samsung In-Store Application.
Through tasteful technology and impactful content, REIGN has created an application which successfully bridges the gap between the on-line and in-store shopping experience. The purpose of the application is to provide shoppers with a fixed in-store digital platform to view branded content. The REIGN in-store application provides shoppers with additional product details and information, traditionally only available when shopping online. The application is easy to use, displays a simple scroll effect, featuring all brands available at REIGN for immediate purchase or coming soon. After selecting the brand of choice, the application showcases additional content by breaking down specific highlights within each collection and offering additional information on each product. The “view all products” feature enables the user to preview an entire collection in a single screen shot, aligning the products as they would appear on an e-commerce website. For the launch of the application, REIGN has teamed up with photographer and creative Thomas Welch to capture debut content of the ANGER x Mr. Completely capsule collection.
The REIGN application is accessible in-store through SAMSUNG Galaxy hardware. The application debuts in-store at REIGN on November 30th at 11am at 807 Washington Street, New York, NY, 10014.
Samsung is synonymous with electronics. But beneath that global recognition is a long and impressive history tied to fashion, and this season, the Korean company, a CFDA Strategic Partner, is building on that legacy. The company actually began as a small export business in Korea in 1938, After the Korean War, Samsung C&T Fashion Group was established in 1954 as a textile company that owned factories with a high level of craftsmanship marked its success. “Our fashion business evolved with the licensing business; especially in the 70s and 80s,” said Jean Colin, Vice President of Global Expansion, Samsung C & T Fashion Division. “Our company portfolio really explains Korean culture. In the 1960s, 1970s, 1980s, and until recently, Korea mainly consisted of a male workforce, similar to Japan. We therefore had major suit producing and are very good in wool textile fabrics for men’s clothing.” As South Korea started to become a market with luxury growth potential, many international brands looked for ways to enter the region with a partner. Enter Samsung C&T Fashion Group, now the largest player in Korean fashion industry. Among the brands Samsung works with are 10 Corso Como, Rick Owens, Thom Brown, Juun.J, Issey Miyake, and Comme Des Garcons. A large company with a global footprint, Samsung is an official partner REIGN aiding in company finance and logistics.
Samsung Electronics is a South Korean multinational electronics company engaged in consumer electronics, information technology and mobile communications, and device solutions businesses worldwide. The company develops, manufactures, and sells various consumer products, including mobile phones, tablets, televisions, Blu-ray players, DVD players, home theater systems, digital cameras, and camcorders; home appliances such as refrigerators, air conditioners, washing machines, ovens, and dishwashers; PCs, peripherals, and printers comprising tablet PCs, notebooks, monitors, optical disc drives, printers, and computers; as well as memory and storage products such as solid state drives and memory cards, hard disks and accessories.