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Y-3 Fall 2018

The Fall 2018 Collection.

The "Y" stands for Yohji Yamamoto, the "3" represents adidas' three signature stripes and the "-" signifies the link between the two. The collaboration between renowned Japanese fashion designer Yohji Yamamoto and the authentic sports brand adidas has revolutionized the industry, creating a new category in fashion all together. We are proud to introduce the Y-3 brand at REIGN for the Fall 2018 season. New graphics, new fabrications, and silhouettes all grace the collection for modern and updated staple seasonal pieces.  

Shop the full range in-store at REIGN New York and online here.

 

In-depth Product Details & Information.

Read below for in-depth product details and information pertaining to standout pieces from the Adidas Y-3 Fall 2018 collection.

  • Stacked Logo Tee - An ongoing collaboration between Yohji Yamamoto and the European sportswear giants adidas. This item features signature seasonal runway graphic. The shirt is made from 100% cotton and the fit it true to size. Color show is in true black with white detailing.
  • Stacked Logo Tee - An ongoing collaboration between Yohji Yamamoto and the European sportswear giants adidas. This item features signature seasonal runway graphic. The shirt is made from 100% cotton and the fit it true to size. Color show is in champagne with black detailing.
  • Stacked Logo Hoodie - An ongoing collaboration between Yohji Yamamoto and the European sportswear giants adidas. This item features signature seasonal runway graphic. The hooded sweatshirt is made from 100% cotton and the fit it true to size. Color show is in champagne with black detailing.
  • Stacked Logo Hoodie - An ongoing collaboration between Yohji Yamamoto and the European sportswear giants adidas. This item features signature seasonal runway graphic. The hooded sweatshirt is made from 100% cotton and the fit it true to size. Color show is in true black with white detailing.

 

About Adidas Y-3.

October 2002 saw the birth of the most influential cooperation in sport and fashion to date with the launch of the Spring/Summer 2003 Y-3 men's and women's collections. The partnership between renowned Japanese fashion designer, Yohji Yamamoto and authentic sports brand, Adidas, has revolutionized the industry. The "Y" stands for Yohji Yamamoto, the "3" represents the signature Adidas three stripe logo and the "-" signifies the link between the two. Adidas represents sport, Yohji Yamamoto represents design, and both symbolize true craftsmanship. Together they have developed the future in sportswear. Yohji began Y's, his first Women's collection, in 1972. By 1977 he was conducting fashion shows in Tokyo. Y's Menswear collection made its debut in 1979 – in addition to Women's. The designer continued his career with the creation of his signature line, Yohji Yamamoto, was created in 1981 beginning with Women’s wear. He showed that same year for the first time at Paris Fashion Week. New York Fashion week followed in 1982. The first Men's collection – Yohji Yamamoto Pour Homme – made its debut during Paris Fashion week in 1984. In addition to his multiple fashion lines responsibilities, Yohji once again broke outside the box designing costumes for Operas such as Madame Butterfly, Tristan & Isolde and Susanoo Operas from 1990-1994. The year 1995 brought the release of Yohji Yamamoto + Noir: a collection that is based on Men's classic, timeless silhouettes and pieces from the signature Yohji Yamamoto line. 1996 brought on Yohji Yamamoto's Femme collection in New York. October 2002 saw the birth of the most influential cooperation in sport and fashion to date with the launch of the 2003 Spring/Summer Y-3 Men's and Women's collection. The "Y" stands for Yohji Yamamoto, the "3" represents adidas' three signature stripes and the "-" signifies the link between the two. The collaboration between renowned Japanese fashion designer Yohji Yamamoto and the authentic sports brand adidas has revolutionized the industry, creating a new category in fashion. Y-3 represents design, true craftsmanship, and the future in sportswear. The fusion of innovative design, sport functionality, fashion elegance and spotless craftsmanship all accumulate to the success of Y-3 since its inception over five years ago. Today, Yohji Yamamoto continues to defeat the ordinary with his endless creativity. He continues to show during New York and Paris Fashion Week with couture and collaborations with designers.
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