Founded in 1987 by Tunisian fashion designer Jean Touitou in Paris, A.P.C has built a reputation off of crafting garments that feature clean lines, and simple patterns. This minimalist approach has most notably been incorporated on designs heavily influenced by the characteristics of military garments, and most famously on the brands' raw denim selvage jeans. The general fit of A.P.C clothing comes from Touitou's distaste for the loose fitting clothes of his contemporaries.