Formed in LA circa 1995 by lifelong friends John Juniper, and Jeff Solorio with the mission to create finely crafted eyewear with a totally unique look and feel. With design influences ranging from Hollywood's golden age to the mechanized beauty of the Industrial Revolution, DITA's ability to enhance the wearers' persona has earned them a cult-like following amongst the worlds most influential celebrities, stylists, and trendsetters.