Reebok by Victoria Beckham
Adapting the prim aesthetics of her namesake label to the vernacular of contemporary activewear, Victoria Beckham partners with heritage UK sports outfitter Reebok for a streamlined collaborative collection. After perusing the archives of the brand’s 50-plus year legacy, Beckham found inspiration in the label’s 1990’s-spanning partnership with Shaquille O’Neal, melding the graphic touchstones of the now-retro collection with the constructional savvy that is an indelible crux of Beckham’s coveted womenswear outings. Injecting Reebok’s O’Neal-referencing ‘Dunkman’ logo into future-facing technical fabrics, the Reebok By Victoria Beckham collection strikes an essential balance between nostalgia and modernity in its concise collection of highly adaptable womenswear.