Adidas x Hypebeast
Adidas Consortium originally teamed up with lifestyle publication HYPEBEAST on a custom pair of uncaged Ultra Boosts. The sneaker comes equipped with a Prime-knit toe box, an Ultra Boost sole with a silver heel insert on the inside, a leather insole adorned with both Ultra Boost and HYPEBEAST debossing, a white heel cup stabilizer, and even a NFC chip on the tongue that will give you access to an accompanying micro-site. The name of the model itself, meanwhile, comes from the removal of the Three Stripes’ signature cage along the upper. The result is a collaborative sneaker which could almost pass as an entirely new silhouette. Originally retailing for $200, the adidas Consortium x HYPEBEAST Ultra Boost “Uncaged” was made exclusively available to adidas consortium accounts world-wide on December 18, 2015.
As HYPEBEAST is a platform for all people around the world to voice their opinions and share ideas with likeminded individuals, they wanted to represent what the community wanted, and were doing, by removing the cage from the silhouette. To help prevent the general wear and tear on the UltraBOOST tread, adidas implemented a long-lasting Continental outsole in a midsole-matching white color. Rounding things out and what sets this shoe apart, is the NFC chip, which allows users to tap their phones and enter a specially created microsite. For those without an NFC scanning mobile device, the microsite can also be accessed by simply scanning the QR code on the hangtag. There hosted a diverse range of exclusive content that users can enjoy each week when new installments are made available. Today, REIGN releases the official Adidas x HYPEBEAST Uncaged at the original MSRP price. This release is a Deadstock offering from REIGN and not an official adidas re-issue. Sign up in the registration box below for a chance to secure your pair today. Drop date information will be emailed to all confirmed registrations.