Adidas x Pharrell Williams
Adidas and Pharrell Williams celebrate the Holi Festival with a “Blank Canvas” collection. With this project, Pharrell and adidas are gearing up to celebrate the Indian festival of Holi, which is a celebration of joy, humanity, and equality. Known for the wildly colorful ceremony where colored powders are thrown into the air, Holi has become one of the most recognized traditions around the world. Cream White coloring is added to its sock-like upper while white is incorporated throughout as a small complement. Black speckles are added to the white rope laces while its BOOST cushioning is treated in white. Co-branding is found on each heel tab while the upper adds its traditional exaggerated branding. This product is a special REIGN release and is strictly limited to one pair per customer.
For Spring/Summer 2018, adidas Originals and Pharrell Williams took a trip to northern India to honor the ancient spiritual Holi Festival, a springtime celebration of joy, equality, and humanity. Here, festival attendees paint their bodies head-to-toe and fling brightly hued powders in the air, hoping for long-lasting color in their everyday lives. Imagined as a crisp white uniform to be worn for Holi, the Blank Canvas collection serves up four pieces of apparel and footwear that underscore a message of peace and equality. The collection highlights the playful spirit and soulfulness of the adidas Originals by Pharrell Williams collaboration.